The well-regarded Bill Margaritis further elevated his profile this year with his election as chairman of the Arthur W. Page Society. His 13 years transforming FedEx's internal and external image means it is regarded as one of the best places to work and, now, as a full-service logistics company – not just an overnight courier. Margaritis will use his Page role to enhance the credibility of communications. He notes one-way branding values no longer fit the holistic workplace-to-marketplace communications approach he espouses for effective modern businesses.
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