The Postal Regulatory Commission denied the US Postal Service's proposed rate increase this week.
The USPS sought to raise the rate of first-class stamps and postcards by 2 cents in July.
The Affordable Mail Alliance, a group of media companies and trade associations, was created to fight the proposed rate increase. Since the alliance's creation in early July, it has added more than 900 member organizations, Alex Slater, MD at SKDKnickerbocker, tells PRWeek.
The alliance started with 300 members, such as Condé Nast, and RR Donnelley.
SKDK, which provides support for the alliance, helped develop social media channels, including its Facebook, Twitter, and YouTube pages. Messaging focused on how the rate increase would affect businesses and lead to job losses. Key hits included The New York Times, The Washington Post, and CNBC.
The rate increase would have eased the Postal Service's much-publicized concerns about revenue declines and mail volume.