AMEC and PRSA team-up to hasten PR standards

NEW YORK: The Public Relations Society of America and International Association of Measurement and Evaluation of Communications have teamed-up to hasten the development of PR measurement standards.

NEW YORK:  The Public Relations Society of America and International Association of Measurement and Evaluation of Communications have teamed-up to hasten the development of PR measurement standards.

The partnership follows the Barcelona Principles, a set of measurement and goal-setting principles ratified by PR trade organizations last summer and spearheaded by London-based AMEC.  AMEC recently established a task force to brainstorm and determine the best approach and methods to measure social media strategy.

The partnership is for one year, with an option to renew afterwards.

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