JMPR lands first electric car account

WOODHILLS, CA: Automotive and transportation agency JMPR Public Relations signed its first electric vehicle company, THINK EV.

WOODHILLS, CA: Automotive and transportation agency JMPR Public Relations signed its first electric vehicle company, THINK EV.

JMPR will handle the North American launch of THINK EV and its fully electric vehicle THINK City as well as ongoing public relations outreach, brand awareness, and media relations initiatives, including the grand opening of THINK's final assembly plant in Indiana during the fourth quarter of 2010.

Joe Molina, president of JMPR, would not give exact numbers for the account but did say it is a six figure account.

The biggest challenge for the account, Molina said, is how to integrate a campaign for the launch of the vehicle, the opening of the plant, and educating the public about electric vehicles.

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