Vlog: Kodak to capture cool with music celebs

Last night, I attended Kodak's SO KODAK event which marked the launch of the company's new integrated marketing campaign featuring Drake, among other R&B artists.

Last night, I attended Kodak's SO KODAK event which marked the launch of the company's new integrated marketing campaign featuring Drake, among other R&B artists. The effort is obviously an attempt to reach a younger target audience, and judging by the turnout celebrities still viable tools.

The campaign theme looks at moments and people that are "worth talking about" and sharing with a social network.

Drake versus Ashton...

Check out a video with Leslie Dance, VP of brand marketing and communications.

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