Weber Shandwick appoints SoCal EVP/GM

LOS ANGELES: Weber Shandwick announced it hired Lorie Fiber as EVP and GM of its Southern California operations.

LOS ANGELES: Weber Shandwick announced it hired Lorie Fiber as EVP and GM of its Southern California operations.

Fiber will start at the firm on October 13. She will be based in Los Angeles and will report to North American president Cathy Calhoun.

The EVP and GM position has been open since Chris Perry was promoted to president, digital communications in the early summer and relocated to the firm's New York office.

"We're so excited about Lorie. She has an incredible reputation in Los Angeles and beyond and is a widely respected practitioner," Calhoun said.

Fiber was most recently at Edelman where she was an EVP.

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