BackChannelMedia picks Allison & Partners

SUMMIT, NJ: BackChannelMedia selected Allison & Partners to run national PR outreach for its Clickable TV product.

SUMMIT, NJ: BackChannelMedia selected Allison & Partners to run national PR outreach for its Clickable TV product.

BackChannel issued an RFP in September and looked specifically for a NY-based firm to head the PR efforts. Eric Martin, VP of marketing for BackChannel, said it reviewed six agencies.

“Of the six agencies, each brought unique ideas and perspectives to address our PR goals. Allison & Partners' ideas were the most compelling—ideas we felt that are the basis for a truly executable strategy that properly addresses our company's future opportunities, objectives, and challenges,” Martin said.

Matthew Della Croce, MD of corporate communications at Allison & Partners said the firm's strengths in technology, B2B, media, and consumer and an entrepreneurial spirit that closely aligns with BackChannelMedia's will help bring the message to stakeholders on a national level.

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