SAN FRANCISCO: Interactive and digital PR agency Horn Group has launched its own branding iPhone app, which also doubles as a tool for current and potential clients.
Horn Group Partner and SVP Shannon Latta said the app “is a proof of the kind of apps we can build for our clients,” she said. “We realized this is really missing in the market.”
She said the app, which was built in-house by the agency's interactive design team, is a response to marketers wanting a greater mobile presence.
The app includes snapshots of agency news and industry insight, including white papers and client case studies, as well as a staff directory that allows users to get in contact through text message, Twitter and e-mail.
Latta said enhancements to the app are forthcoming.