Emirates in midst of review

NEW YORK: Emirates, an airline which currently works with M. Silver Associates, is in the process of a US review.

NEW YORK: Emirates, an airline which currently works with M. Silver Associates, its US PR agency for almost seven years, is in the process of a US review. The company confirmed that it issued an RFP to various agencies.  

A source close to the review said that the airline conducted a similar review a few years ago. Additional sources said that the process is in its late stages, and agencies presented this week.  

Morris Silver, chairman and CEO of M. Silver Associates, confirmed that the agency is involved in the review. It currently handles corporate, consumer, and travel communications for the brand. Emirates hired the agency in 2004, when the brand launched in the US market.

The airline did not immediately return a call for comment on additional details.

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