NEW YORK: Most CEOs from some of the world's largest companies are not personally communicating with audiences through social media, according to a report by Weber Shandwick.
The survey found 64% of CEOs are refraining from engaging stakeholders through online mediums like Twitter, Facebook or LinkedIn, as well as even the company's commercial website or sponsored blogs.
The report, Socializing Your CEO: From (Un) Social to Social, researched 60 CEOs from 50 large companies worldwide using search engines, company websites, social media, academic calendars, and conference agendas.
For CEOs, mainstream media seems to be the preferred media for socializing, as 93% of those researched were quoted in global news and business publications.
The report speculates CEOs are less likely to be social online because the return on investment isn't proved yet, legal counsel advises against it, and that in general the reputation of CEOs with the public is very low right now.
CEOs who are more social online tend to be more tenured in their jobs versus new CEOs. Forty-three percent of CEOs with more than five years on the job tend to be more social online, versus 30% with three years or less on the job.