The agency, previously known as KEF Media Associates, will drop "associates" from its name, and also get a new logo and redesigned website.
The changes are "things we've already been doing differently in the broadcast and digital space," said founder and CEO Kevin Foley in a statement. "We just want to underscore our look to the future and our investments in these growing areas."
As co-presidents, Gofoth-Hanak, who has been with the agency since 2001, will oversee day-to-day operations of the agency, while Buckley, who has been at KEF Media since 2004, will handle business development. Foley is taking a step back from day-to-day operations, but will continue client work and consulting.
Additionally, KEF Media hired Julie Longino and Mark Edwards as VPs. Longino, previously a freelance web designer and consultant, will also serve as director of the digital practice for the agency. Edwards, previously a sports and news anchor at the CBS affiliate in Knoxville, TN, will be director of the media practice.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletinsRegister
Already registered?Sign in
Join a growing community of PRWeek comms professionals today
- Read more articles each month
- Sign up for free specialised news bulletins