Vlog: Whirlpool launches eco washer and dryer line

Yesterday, I attended a kick-off event for Whirlpool's new Whirlpool and Maytag Spin Cycle Laundry washer and dryer line.

Yesterday, I attended a kick-off event for Whirlpool's new Whirlpool and Maytag Spin Cycle Laundry washer and dryer line. The company, working with AOR Peppercom, is positioning the line as eco-friendly, a departure from its high-end, technology- and fashion-driven Vantage that launched this past spring.The event gave media a chance to check out deconstructed washers and dryers representing durability, as well as vintage machines aimed at promoting Whirlpool Corporation's 100th Anniversary next year.

I caught up with Monica Teague, senior manager of PR at the company, to discuss the message about "high efficiency at every price point," as well as some of the marketing tactics the team is using to promote consumer education.

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