Critical Mention officially launches Critical TV 4.0

NEW YORK: Media monitoring service Critical Mention released the latest version of its broadcast intelligence platform called Critical TV 4.0.

NEW YORK: Media monitoring service Critical Mention released the latest version of its broadcast intelligence platform called Critical TV 4.0.

The platform includes new features such as, Mention Meter, a widget that instantly captures the share of voice of up to four keyword or phrases; customizable landing pages that allow users to create alert filters that auto-populate a homepage; mobile capability; and an improved advance search function.

The platform update has been in beta for the last couple of months being tried out by select customers. Critical Mention, a division of Critical Media, said it plans to migrate all of its current Critical TV customers to the service by November 1.

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