Qorvis Communications launches own brand reputation tool

WASHINGTON: Corporate PR shop Qorvis Communications has launched its own online conversation evaluation product called SentiMeter.

WASHINGTON:  Corporate PR shop Qorvis Communications has launched its own online conversation evaluation product called SentiMeter.

The tool calculates a “brand reputation score” by evaluating online opinions and discussions about a specific brand or company. The score ranges from one to 10, and the online discussions are sorted into positive, neutral or negative.

The score is in real-time, and based on the last 90 days of online dialogue.

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