JELL-O picks the best giggle

There's nothing smarter than capitalizing on the cute laugh of a child to bring attention to a brand.

There's nothing smarter than capitalizing on the cute laugh of a child to bring attention to a brand.

JELL-O announced the winner of its “Give it a Giggle” audition, which took place this summer when the company went on a 23-city tour to find America's best giggle. The public narrowed the voting down to three candidates and Bill Cosby chose eight-year-old Jackie Chavez as the winner.

Her winning giggle will be heard in a national JELL-O TV spot that will launch later this year.

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