Buckyballs uses first AOR to profit from Google flaw

NEW YORK: Pitch Control PR was named the first AOR for Maxfield & Oberton in September and was put right to work to capitalize on a Google doodle design error.

NEW YORK: Pitch Control PR was named the first AOR for Maxfield & Oberton in September and was put right to work to capitalize on a Google doodle design error.

In early September, Google used its search doodle to celebrate the 25th anniversary of the discovery of the Buckyball carbon structures in space. A design flaw caused Internet browsers to crash and generated anger from consumers that use Google as their homepage. The mishap sent over 2,000,000 unique visits to the desktop toy company Buckyballs website, owned by Maxfield & Oberton, and generated 10,000 units in sales.

Bronstein said the company went to Pitch Control to turn the good fortune into a media story and to further generate attention to the brand.

To continue the momentum driven by the Google mishap, starting Monday and continuing every Monday until November 15, the desktop toy company will donate all its profits from its site www.getbuckyballs.com to the design education institution Buckminster Fuller Institute's Buckminster Fuller Challenge.

As a small company that has grown, Buckyballs CEO Jake Bronstein said part of the fun of watching the business grow has been getting to a point where it can give back.

Bronstein said the company had a one man press department when it first started and said it just wasn't sensible anymore for the company to keep everything in-house.

“I've worked with a lot of big agencies in PR and marketing and found you don't get the same level of service. Finding a team we could grow with was really important,” Bronstein said of why the company selected Pitch Control.

Sarah Cirkiel CEO and founder of Pitch Control said that the firm is also working to get Buckyballs on holiday gift guide lists and additional business coverage.

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