Agresta to lead social media at Weber Shandwick

NEW YORK: Weber Shandwick hired former Porter Novelli EVP Stephanie Agresta as managing director of social media in its digital communications practice.

NEW YORK: Weber Shandwick hired former Porter Novelli EVP Stephanie Agresta as MD of social media in its digital communications practice.

Agresta will focus on social strategy, digital thought leadership. and building relationships and partnerships for the agency's social media offering, as well as support major client assignments. She will be based in New York.

At Porter Novelli, Agresta was global director of digital strategy and social media. In 2004, she founded Stephanie Agresta Consulting, a digital media and marketing firm that built partnerships between emerging technology companies and digital though leaders.

Agresta also co-authored the book Perspectives on Social Media Marketing, which was released this month.

She will report to Chris Perry, Weber Shandwick's president of digital communications.

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