WPP reports 5% PR and public affairs growth in Q3

LONDON: WPP Group said that like-for-like revenue for the PR and public affairs unit increased 5% in the third quarter of 2010, while the holding company reported overall like-for-like growth of 7.5% during the same quarter.

LONDON: WPP Group said that like-for-like revenue for the PR and public affairs unit increased 5% in the third quarter of 2010, while the holding company reported overall like-for-like growth of 7.5% during the same quarter.

WPP said that the third quarter was the company's highest quarterly like-for-like growth since 2000. Group like-for-like revenue for the third quarter of 2010 was reported as $3.6 billion*.

Like-for-like revenues exclude the impact of acquisitions and currency fluctuations. 

WPP reported that like-for-like revenues for the PR and public affair's unit as $332.7 million. PR and public affairs, which makes up 9% of group revenues, posted a 3% increase in like-for-like revenues to $1 billion for the first nine months of 2010.

Group PR agencies include Hill & Knowlton, Cohn & Wolfe, Ogilvy PR Worldwide, and Burson-Marsteller, as well as public affairs firms like Quinn Gillespie & Associates and Public Strategies.

WPP cited Burson Marsteller and Public Strategies for leading the unit's growth in the US, noting in particular that Burson showed “excellent growth.” 

Advertising and media saw a 9% increase in like-for-like revenues in the third quarter of 2010, while the branding and healthcare unit also reported a 7.1% growth in like-for-like revenues for the same quarter.

WPP also reported that the group's like-for-revenue for the first nine months of the year went up 4.1% to $10.7 billion.

*All figures were converted from the British pound to the US dollar using the XE currency converter.

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