Year's final issue captures spirit of a comms-dominated 2010

It's difficult to believe another year is already drawing to a close. It has certainly been quite a 12 months for the PR industry, with communications dominating the national news agenda through stories such as BP, Toyota, the midterm elections, and much more.

It's difficult to believe another year is already drawing to a close. It has certainly been quite a 12 months for the PR industry, with communications dominating the national news agenda through stories such as BP, Toyota, the midterm elections, and much more. Our Book of Lists feature jogs a few memories of the people, events, and campaigns that dominated 2010.

There has long been concern that the makeup of the workforce in the PR industry does not accurately match the diversity of the general US populous, and this is an issue PRWeek comes back to continuously. However, our diversity feature shows there are signs the agency world is finally getting its act together on this front, through a mixture of proactive policies and proper attention from top levels of management.

This month's Newsmaker - and cover subject - takes us slightly off our usual path of major-company or multinational agency leaders, but it's no less interesting. Elaine Driscoll took over as director of communications in the male-dominated world of the Boston Police Department four years ago. The story of how she injected communications savvy into the organization makes for a fascinating read.

You will also find a write-up of our very informative healthcare roundtable, sponsored by Waggener Edstrom, plus analyses of issues including the integration of marketing and communications in branding efforts, crowdsourcing, the GOP's midterm gains, and blogger relations. Rounded out by Q&As with Livestrong's Doug Ulman, GE's Beth Comstock, Bloomberg Government's Mike Riley, and More's Lesley Jane Seymour, and you have a fitting package of must-read content to end 2010.

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