Lowdown: PR implementation in Q3

Pearlfinders, a source of new business intelligence to the ad, marketing, design, PR, and consulting sectors, monitors hotly discussed areas of marketing on a quarterly basis.

Pearlfinders, a source of new business intelligence to the ad, marketing, design, PR, and consulting sectors, monitors hotly discussed areas of marketing on a quarterly basis. Speaking with 4,000-plus senior-level, client-side executives a year, it recently released Q3 2010 findings. These results illustrate the number of times marketing decision-makers considered the use of various service categories, as well as the top three sectors for PR opportunities and how they compared to Q2.

SOURCE: The Pearlfinders Index - US, Q3: 2010. Released in October 2010.

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