Habits: Tina Young, president, MarketWave

Tina Young, President of MarketWave discusses her morning ritual and proudest career achievements

TINA YOUNG, president, MarketWave

Morning ritual
I start at 6:30am with strong, black coffee while I read the Dallas paper, scan headlines on CNN.com and WSJ.com, and check e-mails. When I arrive at the office, I spend 15 minutes in the parking garage with a daily devotional called Grace for the Moment by Max Lucado. It's a daily habit that points me in the right direction.

Required reading
The New York Times, WSJ.com, CNN.com, Seth Godin's blog, Bob Poole's Water Cooler Hangout, Chris Brogan's blog, PRWeek, The Dallas Morning News, and USAToday.com.

First PR job
Account coordinator at a midsize Dallas ad agency.

Best career advice you've ever given
Play to your strengths, but face your fears. What scares you might be holding you back from developing strengths.

Proudest career achievements
Landing a two-minute, 39-second Good Morning America segment for my client, Pizza Hut. The other is when my firm surpassed $1 million in revenue for the first time.

Most regrettable career moment
Not confronting a CMO who cut me off during a presentation about results of an award-winning product launch. He didn't believe in victory laps.

Favorite city to travel to for business
New York. I love its energy, fast pace, restaurants, and theater.

Person to call in a crisis
My VP Susan Yost. She has worked with me for 11 years and is a calming force.

Mentors
Chris Schein, media relations director for Dallas electric utility, Oncor. He taught me the beauty of simplicity in communications, to laugh at myself, and care about the right things in business. Also, the National Association of Women Business Owners, which is made up of impressive CEOs who teach me something each time I meet them.

Most distinct aspect of your personal office
My office tells my story without the need for narration, but one distinct item is my photo with Kermit the Frog. I met “him” when the Muppets worked with one of my clients.

Ideal job, if not in PR
Lifestyle columnist for a beach-town media outlet where my office window overlooks the shore.

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