The future of the industry - part 2

Hoping to glean what tomorrow's PR leaders think about today, I've asked Peppercom's interns to posit their views on the industry.

Hoping to glean what tomorrow's PR leaders think about today, I've asked Peppercom's interns to posit their views on the industry. Here's part two of my blog posts with Laura Bedrossian and Sin Yee Ng:

Cody: What do you read to stay current with news and trends?

Bedrossian: At the very least, I consume The New York Times, The Times of London, "The Daily Show," and Twitter on a daily basis.

Ng: My generation loves mixing news with entertainment, so I get news from friends' Facebook postings, LinkedIn groups, and NPR's “Wait Wait Don't Tell Me”. I also read several books a month.

Cody: What made you choose PR?

Bedrossian: I started as a history major so PR never crossed my mind. It wasn't until I held a non-profit gig as a publicity intern and also became heavily involved in writing for my school's newspaper that I began considering PR.

Ng: Since I speak five languages, I figured I should capitalize on it by learning how to communicate more effectively. PR was a natural choice for me.

Cody: Do you think you'll be as successful as your parents?

Bedrossian: It depends how one measures success. Since I'm working towards a career in the profession I want to be in, I'm already successful. If I keep working hard, it can only get better.

Ng: My personal definition of success is having the freedom to keep learning and experiencing new things. I am confident I'll do just that because of the opportunities I've had to date.

Steve Cody is cofounder and managing partner at Peppercom.

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