Cision releases SEO pitch tool

CHICAGO: Public relations tools and software business Cision released a media identifying application called WhereToPitch.

CHICAGO:  Public relations tools and software business Cision released a media identifying application called WhereToPitch.

The tool, which is free, helps PR pros identify media outlets most likely to consider a story proposal based on keywords phrases.  WhereToPitch searches a database of search engine traffic based on key words or phrases entered. Cision says the tool enhances SEO and reduces irrelevant story pitches.

After the search, the tool offers a list of links to the most relevant sites, and provides metrics on the reach and impact of those media outlets.

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