Converseon hires analytics vet Kovscek

NEW YORK: Social media consultancy Converseon named Mark Kovscek SVP of enterprise analytics.

NEW YORK: Social media consultancy Converseon named Mark Kovscek SVP of enterprise analytics.

He is charged with creating enterprise and analytics products by integrating the agency's social media monitoring tool Converseon Miner with other business data. The position is new.

Kovscek's experience includes leadership positions in technology and analytics at Publicis Groupe and Starcom Media Vest Group.

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