Health nonprofit nears agency selection

CLARKSBURG, MD: The American Health Assistance Foundation is within weeks of hiring an agency to support a rebranding effort in 2011.

CLARKSBURG, MD: The American Health Assistance Foundation is within weeks of hiring an agency to support a rebranding effort in 2011.

The nonprofit, which is based in Clarksburg, MD, funds global research in three disease areas – Alzheimer's disease, age-related macular degeneration, and glaucoma. It also provides public education about risk factors, prevention, and treatment.

Melissa May, who was recently named VP of marketing and communications at the foundation, said it timed her hire to coincide with the appointment of an agency. She noted the rebranding may include a name change to better indicate the nonprofit's global scope of funding.

β€œIt's important that we have a name that reflects the work that we're doing,” she said.

Agencies made presentations to CEO and president Stacy Haller earlier this year. The final decision is expected to be formalized at a board meeting scheduled for December 10, according to May.

May reports to Haller. She previously served as director of communications for the Global Campaign for Microbicides, a health organization that aims to address HIV-prevention options. May said the role of a VP of marketing and communications is a new position for the nonprofit, which was founded in the 70s.

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