Groupon taps Euro RSCG Chicago for CRM

CHICAGO: Marketing agency Euro RSCG Chicago announced it is doing customer relationship marketing work for Groupon, the daily deals website.

CHICAGO: Marketing agency Euro RSCG Chicago announced it is doing customer relationship marketing work for Groupon, the daily deals website.

The work includes strategic counsel on CRM, including e-mail marketing and customer life cycle, in conjunction with the agency's data analytics unit Euro RSCG 4D Discovery.

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