Medical sales go mobile with the iPad

Medical device and pharmaceutical companies are increasingly equipping their sales forces with iPads.

Medical device and pharmaceutical companies are increasingly equipping their sales forces with iPads.

The Wall Street Journal reports that Abbott Laboratories, Medtronic, and Boston Scientific are three examples of companies using iPads in sales efforts.

I also covered this topic in the October issue of PRWeek, reporting that Medtronic's coronary unit had given each member of its 200-member sales force an iPad.

WCG helped Medtronic develop an app that provides real-time images and videos of its stents as well as the overall manufacturing process, which can then be showed to physicians in the field.

(The same piece addressed how companies and organizations, such as Sanofi-Aventis, Novo Nordisk, and Text4Baby, are using mobile apps and SMS for health-related communications.)

The Journal also notes that the iPad has provided Apple an edge into corporations that have traditionally used Microsoft software for staff desktop computers. Tim Cook, Apple's chief operating officer, said in the company's last quarterly call that 65% of Fortune 100 companies are either using or testing iPads for company use.

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