Kimberly-Clark conducts multi-brand review, Moore leaves company

DALLAS: Kimberly-Clark recently concluded a multi-brand review for its North American Family Care business, including Kleenex, Cottonelle, Viva, and Scott, confirmed Kay Jackson, director of corporate communications at the company.

DALLAS: Kimberly-Clark recently concluded a multi-brand review for its North American Family Care business, including Kleenex, Cottonelle, Viva, and Scott, confirmed Kay Jackson, director of corporate communications at the company.

Ketchum, the incumbent, participated in the review, along with three other agencies, Jackson told PRWeek via e-mail. The agency, which currently handles much of the business out of its Chicago office, declined to comment.

The company expects to make a decision after the first of the year. PRWeek has learned the business is worth seven figures.

Also, Laura Moore, VP of global communications, left the company last month, amid the review. Moore was in the lead communications role for two years.  Ken Smalling, director of internal communications, will replace her as interim leader. 

In August, Kimberly-Clark Health Care conducted a competitive review, selecting Schwartz Communications as its AOR. The account became part of Schwartz's medical device and diagnostics practice, managed out of the agency's Waltham, MA office.

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