Obama seeks support from business leaders

President Barack Obama plans to meet about 20 business leaders on Wednesday, including the CEOs from General Electric, Google, PepsiCo, and UPS.

President Barack Obama plans to meet about 20 business leaders on Wednesday, including the CEOs from General Electric, Google, PepsiCo, and UPS.

The meeting follows Tuesday's meeting with Obama, Warren Buffett, chairman of Berkshire Hathaway, and Bill Gates, co-founder of Microsoft, to discuss the economy and philanthropy.

The White House-led overhauls of healthcare reform and financial regulation resulted in a weakened relationship between the Obama Administration and the business community, including trade groups such as the US Chamber of Commerce and the Business Roundtable.

Wednesday's roundtable is expected to be "part of a renewed White House effort to build support among business leaders for [Obama's] economic agenda," reports The Wall Street Journal. Since the mid-term elections, the administration has addressed a number of issues considered positive by the business community, including the trade deal with South Korea and compromising with Republican leaders to extend Bush-era tax cuts.

A PRWeek analysis published earlier this month looked at how the business community plans to communicate in Washington post mid-terms. Public affairs professionals cited the ongoing need for both educating and engaging with policymakers to ensure the business voice is heard in Washington.

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