Fashion firm KCD adds McGrory, digital division

NEW YORK: Fashion PR and production agency KCD hired Danielle McGrory as digital PR director.

NEW YORK: Fashion PR and production agency KCD hired Danielle McGrory as digital PR director. She is the agency's first hire in its new digital department, lead by the agency's Keith Baptista and Rachna Shah. Both SVPs of production and PR have assumed the position of MD of the new division.

Prior to joining KCD, McGrory was marketing manager at Intermix.

The agency also announced a Web site revamp

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