Foursquare demonstrates its ability to listen

If it's any indication from a TechCrunch story yesterday Foursquare is listening to its users.

If it's any indication from a TechCrunch story yesterday Foursquare is listening to its users.

Yesterday, Foursquare announced it added photo and user commenting features to its platform. The TechCrunch story said these features were “highly requested” by users.

Listening to users is a critical communications component of geolocation services, including Facebook Places, SCVNGR and Gowalla, if they intend to evolve, grow and become a more attractive service beyond the friendly confines of early adopter pools.

Marketers and PR pros are watching these services closely to learn how they may use mobile Web 2.0, such as geolocation, to market and communicate with businesses and consumers.

But perhaps more important, listening to what users want will allow these companies to distinguish themselves from competitors, especially since all these players are seemingly partnering in a way that allows users to “check-in” and share location via cross platforms.

Facebook Places is the giant because Facebook's 500 million-plus members are all potential users, and simply because none of the other geolocation players can boast such a large potential user base.

Eventually geolocation companies will have to communicate clearly how they are different from others. Listening to what users want is a good start.

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