Corporate America gets bad report card in survey

NEW YORK: A survey released by StrategyOne shows that American consumers are not happy with the way corporate America has conducted itself this year.

NEW YORK: A survey released by StrategyOne shows that American consumers are not happy with the way corporate America has conducted itself this year.

The survey of 1,081 online interviews among a sampling of Americans between December 6 and 8 showed 82% of respondents assigned a grade of “C” or lower to how well corporate America did in 2010. Forty-percent assigned a grade of “D” or “F” and 17% assigned a grade of “A” or “B.”

“There's a startling disconnect between how corporate America views itself and the public view,” said Bradley Honan, SVP at Strategy One. “This is not a great report card.”

On the positive side, seven in 10 respondents have higher expectations for corporate America in 2011 and six in 10  believe those expectations will be met.

“There's a big, big opportunity for an individual business to differentiate itself in 2011,” Honan said. “It needs to not only talk about what it does but why it is in business and why people come to work there everyday.”

Honan added that this creates a real opportunity for PR and corporate communications in 2011 to help individual companies deliver the right messages to stand out.

Other key results from the survey were that 88% of respondents said it is extremely important that companies help get the economy back on track in 2011 and 88% said it was extremely important to conduct business in an ethical manner in 2011.  

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