mBlast unveils influencer application

ATLANTA: Marketing applications shop mBlast launched a web-based tool to engage and identify market influencers called mPACT.

ATLANTA:  Marketing applications shop mBlast launched a web-based tool to engage and identify market influencers called mPACT.

The tool's algorithm measures and scores influence from millions of indexed data, including blogs, social site, online publications and journals. Using a keyword search system, users learn detailed info about influencers, as well as editorial opportunities to engage influencers.

mBlast is offering a free 14-day trial of the application.

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