NEW YORK: The Jackie Robinson Foundation hired 5W Public Relations to promote its annual Awards Gala on March 7, 2011, as well as Jackie Robinson Day on April 15, 2011. Key elements of the program will include media relations and event management.
"The Jackie Robinson Foundation has a series of exciting events, which we are confident will achieve success and a high level of exposure. The time is right for the foundation to achieve even stronger success and programming than ever before. We are excited to be a part of the team," said 5W president and CEO Ronn Torossian in an e-mail.
The foundation, which focuses on the advancement of higher education among underserved populations, provides four-year college scholarships.