Publicis acquires Taiwan firm

PARIS: Publicis Groupe acquired Interactive Communications, a Taiwan PR and social media consultancy.

PARIS: Publicis Groupe acquired Interactive Communications, a Taiwan PR and social media consultancy.

Interactive Communications has worked with MSLGroup as an affiliate for seven years. It will be renamed ICL MSL and will be aligned under MSLGroup. The acquisition is subject to the approval of the Investment Commission of the Ministry of Economic Affairs of Taiwan. The agency will be led by founders Cindy Chou, who will serve has chair of ICL MSL, and Mario Fang, MD. This is Publicis Groupe's fourth acquisition in Asia in the past five months.

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