PR's fan base is increasing in sectors and regions worldwide

It really is a truism that communications is intrinsic to the fabric of all effective businesses and organizations: it's not just the PR community trumpeting itself and building its part.

It really is a truism that communications is intrinsic to the fabric of all effective businesses and organizations: it's not just the PR community trumpeting itself and building its part.

The March issue of PRWeek demonstrates this reality in many ways. PR is now truly global, and nowhere is this better illustrated than the BRIC economies, as a new generation of companies influence world markets and tell their stories. In our financial communications feature, PRWeek talks to communicators in the BRIC countries, as well as the agencies helping them spread their messages.

The role of communications at the top of business also comes under the spotlight in our corporate analysis, which outlines the challenges facing PR pros when a CEO leaves an organization. Last year, over 1,200 CEOs left their posts for reasons ranging from scandal to being fired to retirement to moving jobs to resigning. As always, the key to an effective and coherent response lies in judicious forward planning, although clearly some events cannot be completely anticipated and communicators must be nimble in reacting to circumstances.

How response is measured, especially in the burgeoning world of social media, is a topic all clients and agencies are grappling with. This month's Master Class finds out how much these processes can be automated and which are the best tools to use.

Finally, salaries are top of mind in most professions. With the economy and PR's profile improving, thoughts automati-cally turn to future prospects, and the PRWeek/Bloom, Gross & Associates Salary Survey shows myriad opportunities in the job market opening up.

Here's hoping this issue helps you in the course of your work. Enjoy!

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