Eddie Bauer selects Backbone Media

SEATTLE: Apparel retail company Eddie Bauer hired Backbone Media to develop and execute its media relations and outdoor industry PR strategy.

SEATTLE: Apparel retail company Eddie Bauer hired Backbone Media to develop and execute its media relations and outdoor industry PR strategy.

The company, which has 358 stores in the US and Canada, as well as catalog and e-commerce platforms, launched its First Ascent brand of guide-oriented gear in 2009, enhancing its positioning as an outdoor outfitter. 

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