Guardian Life Insurance issues RFP

NEW YORK: The Guardian Life Insurance Company of America confirmed it has issued an RFP for corporate work.

NEW YORK: The Guardian Life Insurance Company of America confirmed it has issued an RFP for corporate work.

Three agencies are involved in the review, sources said.

Guardian continues to work with New York-based CooperKatz & Company on a separate piece of the business. In July 2009, the agency was tapped to create and execute an ongoing national PR campaign positioning the company as a thought leader for small businesses.

Last month, Guardian announced it would no longer sell group medical insurance by the end of the year. The company continues to offer dental and disability insurance.

Guardian did not immediately return calls. In August 2010, the company hired Patricia McLaughlin as VP of interactive media and communications.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.