Uniqlo reviews corporate agencies, hires Diesel's Lawton

NEW YORK: Japanese retailer Uniqlo has begun an informal search for an agency to handle corporate PR as the brand plans for US expansion, including its prospective and much-hyped Fifth Avenue flagship store in New York City.

NEW YORK: Japanese retailer Uniqlo has begun an informal search for an agency to handle corporate PR as the brand plans for US expansion, including its prospective and much-hyped Fifth Avenue flagship store in New York City.

"We're planning for a large US expansion and looking to bring on a partner to help with that," said a corporate spokesperson, adding the company has typically handled corporate PR out of the Japan office.

A source explained the review, though closed, is in the early stages and involves a handful of small shops with corporate capabilities. The company relied largely on referrals.

The nature of the relationship could be retainer or project-based, with the agency initially supporting New York openings.

"It depends on who we bring on," said the spokesperson. 

The spokesperson confirmed US PR manager Linda Silver chose not to return following maternity leave. Mary Lawton, most recently the press and publicity manager at fashion brand Diesel, replaced Silver last month as US press manager for Uniqlo.   

Last year, Uniqlo parent Fast Retailing Co. contracted a 15-year, $300 million lease for the Fifth Avenue space, which, as reported at the time, was the most expensive lease for a New York store.

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