NEW YORK: Starbucks hired Jim Godfrey as VP of public affairs for EMEA and UK regions, effective April 8. The news follows a number of changes in the communications department, including the appointment of US Airways comms lead Jim Olson to head Starbucks corporate communications in late April.
When PRWeek reported the changes on March 4, Corey DuBrowa, VP of global communications, had said that Starbucks was close to hiring a UK-based VP of public affairs for Europe to fill the role of Cathy Heseltine who decided to take a one-year sabbatical.
Godfrey will be responsible for driving public affairs strategy and management across the company's primary owned European markets, including the UK, Ireland, France, and Germany. He will also be responsible for other company-owned, joint venture, and licensed markets across the company's retail and CPG platforms throughout Europe and the Middle East.
He has spent the last three years as principal and director of the GallieGodfrey Consultancy, a London-based communications agency. In the past, he was director of corporate affairs at UK broadcaster ITV.
Godfrey will report to duBrowa, and his direct reports will be Tim McCoy, head of public affairs for the UK & Ireland, and Carole Pucik, communications manager for EMEA.
He will also likely hire two public affairs partners in Germany and either London or Amsterdam in fiscal year 2011. According to a company release, the appointment signals a move to continue to invest in global PR and public affairs.