Digicel Group issues RFP

KINGSTON, JAMAICA: Digicel Group Limited, a mobile telecommunications operator in the Caribbean, Central American, and the Pacific, has issued an RFP.

KINGSTON, JAMAICA: Digicel Group Limited, a mobile telecommunications operator in the Caribbean, Central American, and the Pacific, has issued an RFP.

Digicel is looking for an agency to carry out PR support in the US marketing and to promote Digicel amongst key audiences particularly top tier financial, business, and trade media, according to a copy of the RFP obtained by PRWeek.

The work also includes positioning for chairman and founder Denis O'Brien, building awareness of Digicel's corporate philanthropy, and implementation of its international communications activities.

Digicel has been in operation for over nine years and has 11 million mobile customers across 32 markets in the Caribbean, Central America, and the Pacific.

Digicel did not immediately respond to requests for comment.

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