Outcast's Marooney to join Facebook

SAN FRANCISCO: Caryn Marooney, cofounder of The OutCast Agency, is leaving at the end of April to join Facebook in the newly created position of director of technology communications.

SAN FRANCISCO: Caryn Marooney, cofounder of The OutCast Agency, is leaving at the end of April to join Facebook in the newly created position of director of technology communications.

Marooney, who managed the Facebook account for OutCast, will remain non-executive chairman at the agency she and Margit Wennmachers built and sold to Next Fifteen Communications Group in 2005 for more than $10 million.

Alex Constantinople, currently COO/partner at OutCast, will transition to CEO. She has been with OutCast for a year and previously worked at GE.

At Facebook, Marooney will handle outreach to the technical community. The social network is tipped to go public in the next 12 months.

Facebook has yet to name a replacement for Brandee Barker, who left her role as director of corporate communications in December to start her own consultancy after heading up PR at the company for about four and half years.

Wennmachers joined Andreessen Horowitz, a VC firm that was a client of Outcast, in mid-2010 to work on marketing strategies with companies in which it invested, which include Groupon, Facebook, Twitter, Skype, Zynga, Foursquare, Bump, and Digg.

Following the acquisition by Next Fifteen, Marooney and Wennmachers stayed on at OutCast after they had hit their earnout targets in 2008, which were based on achieving certain financial metrics.

"I can't speak for Caryn, but we both really enjoyed our time at OutCast and weren't looking for other opportunities, but we both got offers we couldn't refuse," Wennmachers told PRWeek.

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