Chamber of Commerce to hire firm to assess brand

WASHINGTON: The US Chamber of Commerce issued an RFP to five firms as the business group seeks to evaluate public perception of its brand in advance of its 100-year anniversary.

WASHINGTON: The US Chamber of Commerce issued an RFP to five firms as the business group seeks to evaluate public perception of its brand in advance of its 100-year anniversary.

The RFP was sent to agencies on February 14 and the budget is expected to be in the low six-figures.

Tita Freeman, VP of communications and strategy at the Chamber, said in an email that the business organization plans to award the business in mid-April. She declined to say which agencies were invited to submit proposals.

“As we approach our 100th anniversary in 2012, the Chamber would like to evaluate current perception of its brand and our affiliate brands to better understand the awareness and perception of the organization among our members, key stakeholders, and the general public,” said Freeman by email.

The Chamber, which represents more than three million businesses, is organized into a number of divisions that advocate for a wide range of business issues, including international and legal policy.

A Harris Interactive survey released in January 2010 reported that the Chamber, along with the American Red Cross, the Nature Conservancy, AARP, and the National Association of Home Builders, is one of the top five most trusted large organizations that have an influence on politics and business in Washington.

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