LOS ANGELES: Rotary International appointed GolinHarris to handle its national media relations for numerous outreach efforts, including "End Polio Now," a campaign to put an end to polio worldwide.
In addition to the polio campaign, GolinHarris will develop awareness for the nonprofit's other international humanitarian programs, such as the ongoing earthquake recovery efforts in Haiti. Dan Zukowski, SVP at GolinHarris, will lead the account.
Rotary International, which is celebrating 106 years, has brought awareness to polio for 26 years. Though no longer a threat in the United States and most developed countries, the disease remains an endemic in India, Pakistan, Afganistan, and Nigeria.