PRNewswire rolls out "My News" for investors

NEW YORK: PRNewswire.com has launched "My News," a new tool for investors to customize and save searches of news from publicly-traded companies.

NEW YORK: PRNewswire.com has launched “My News," a new tool for investors to customize and save searches of news from publicly-traded companies.

My News is searchable by ticker symbol and provides investors with the company names, logo, and stock price chart, said Sandy Azzollini, director of online content and Web analytics at PRNewswire. In addition, recent releases issued through PRNewswire are featured and third-party content is also expected to be added. Investors are able to follow up to 50 companies.

“In the past couple of years, we've been able to look at a lot of data from our website and how people are using it,” said Azzollini. “We found that people were coming to PRNewswire.com and performing searches on PRNewswire.com or on Google for ticker symbols. We always knew that we had this audience of investors on PRNewswire.com, back when we first launched the website, but through analytics we were able to see what they were actually interested in doing, and so in order to engage with that audience, we wanted to give them a tool that did the actions they were taking for them to streamline it and make it easier.”

The tool, which Azzollini said will continue to expand in the coming months, is free and open to the public. Registration is by email, or can be tied to Facebook and Twitter logins.

My News joins PRNewswire's recent efforts to strengthen its interactive options for the investment community. The service recently launched a monthly virtual retail investor conference series. Azzolini added that PRNewswire.com will green light another tool next week, but declined to discuss further.

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