Philadelphia centers tourism campaign around Foursquare

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a branded page on Foursquare, as part of a campaign to target the location-based social networking site's 7.5 million users.

PHILADELPHIA: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a branded page on Foursquare, as part of a campaign to target the location-based social networking site's 7.5 million users.

On the branded page, foursquare.com/visitphilly, users can access travel tips left by Visit Philly, the GPTMC's consumer brand, as they “check in” to spots in and around the city.

Caroline Bean, GPTMC's manager, national media relations/social media, said the campaign is being promoted on its social media channels, including its blog, Twitter accounts, and Facebook page.

The first promotion of the campaign is a partnership with Philadelphia Mayor Michael Nutter, who will tweet a personal message via his Twitter account to the “mayor” of Philadelphia's visitor center at noon April 30. The visitor who checks into the Independence Visitor Center the most over a 60-day period is named mayor. 

Media relations has targeted travel and tourism outlets. Bean says she is also reaching out to tech writers and bloggers who cover tech, travel, and tourism.

PR is being handled in-house.

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