PARSIPPANY, NJ: Coyne Public Relations has added two AOR accounts to its toy and juvenile products division: Nuk USA and Playmobil USA.
For Nuk, the agency will aim to position the infant and baby-care company as a leader in developing products that promote healthy oral development, and continue to build awareness with moms through traditional and social media channels. The team has already begun developing an advocacy program to reach the consumer via the medical community, and it is planning an aggressive celebrity seeding effort.
Playmobil, Germany's largest toy manufacturer, asked the agency to increase awareness and understanding of the brand among its target audience of moms. The team will work to communicate a point of difference for the brand in the competitive landscape by emphasizing quality and play value. Tactics will include traditional media outreach, social media engagement, event planning and execution, trade show support, and consumer contest development and implementation.