This month's issue is always our biggest of the year and it is dominated by the Agency Business Report, PRWeek's annual opportunity to focus on PR and communications agencies, their business models, strategies, and the way in which they deploy their resources to best effect for their clients.
This year we broadened the range of agencies profiled and welcomed back larger numbers of firms to our rankings table following the recession. We also produced our best estimates of figures at the holding company firms that continue to refuse to reveal revenues and headcounts, citing Sarbanes-Oxley as their get-out clause.
The overriding sentiment from agency-land reflects our predictions at the start of this year that the industry is in excellent health and is continuing to prosper, often due to judicious investment in the hard times that is bearing fruit in sunnier climates.
Starbucks is one brand definitely enjoying better fortune after a difficult period of reevaluation and retrenchment, when what seemed like inexorable growth turned into $600 million spending cuts and hundreds of shuttered stores.
This month's Newsmaker, Corey duBrowa, learned his trade in-house at Nike, but also during a 10-year agency stint at Waggener Edstrom, experiences that helped prepare him for his current challenge as CCO of Starbucks.
As the iconic brand turns 40, duBrowa is an intrinsic part of a return to clear strategy communicated through storytelling and a strong relationship between communications and newly returned CEO Howard Schultz that is really paying off across the board: from internal staff morale to bottom-line business results.