Habits: Barby Siegel, CEO, Zeno Group

I wake before the birds, make a pot of coffee, check my email/Twitter feed, eat breakfast, do a few chores, and go to the gym for 90 minutes.

Morning ritual
I wake before the birds, make a pot of coffee, check my email/Twitter feed, eat breakfast, do a few chores, and go to the gym for 90 minutes.

Required reading
The New York Times, The Wall Street Journal, and USA Today. My Twitter feed keeps me current across a range of subjects.

First PR job
McGrath/Power Associates. Straight out of college I was hired as an account executive, working closely with the two agency principals. My first day on the job, I attended a new business meeting at Campbell's Soup – and we got it. 

Proudest career achievement
No question, Zeno Group being named PRWeek's Agency of the Year this March is one of my proudest accomplishments. It was a special moment to share with the team.

Most regrettable career moment
I've been very fortunate. No regrets. Each of my career decisions has led me to the next right thing.

Best career advice you've ever given
Early on, I was told, “Never say no. Seize every opportunity.” That advice has served me well, as it would those building their careers today.  
 
Favorite city to travel to for business
For now it is Seattle. I love the restaurants and walking across the street at 5:15am for a cup of great coffee.

Most distinct aspect of your personal office
The famous photo of a bench-pressing Marilyn Monroe. I also love my “Picture Gallery,” which has photos from both sides of my life: agency and family – be it the “Crashing of the Clinton Wedding” for Pizza Hut, Seattle's Best Coffee takeover, Zeno Babies, my parents dancing, and my family on vacation.

Person to call in a crisis
My two older sisters, both accomplished businesswomen, as well as my dear friend Bridget Brennan.

Mentor and why
Lately, I have reflected on all I learned watching Marcia Silverman run Ogilvy PR. She brought out the best in her teams. And, of course, Richard Edelman has taught me so much about business, family, and entrepreneurial spirit.

Ideal job, if not in PR
I'd run an amazing wine bar in the California wine country.

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