Gibbs & Soell: Agency Business Report 2011

Gibbs & Soell ended 2010 with 92 people, one more than the prior year.

Principals: Cos Mallozzi, CEO; Luke Lambert, president (pictured)
Ownership: Independent
Offices : 4: New York, Chicago, Raleigh, NC, and Switzerland

Staff
Gibbs & Soell ended 2010 with 92 people, one more than the prior year. Kevin Horsley was appointed VP and MD of the agency's Switzerland operations. Kerry Henderson was promoted to MD of the firm's Raleigh, NC, office and remains an SVP. Greg Sherry joined to lead the agency's consumer lifestyle practice in March 2011.
 
Practice areas
Business breaks down into six segments: agribusiness and food; advanced manufacturing and energy, the lion's share of the work; consumer lifestyle and building solutions; greentech and sustainability; professional services; and tech and general science.
 
Luke Lambert, agency president, says the firm hopes to build momentum in the consumer business going forward.
 
Accounts
Exterior building manufacturer Ply Gem was a key account for which the agency created a unified branding campaign across its 14 companies.
 
The firm also built brand awareness around Dow Advanced Materials, the new unit created from The Dow Chemical Company's acquisition of Rohm and Haas. It also created the Unified Hardwood Vision Project, targeting the hardwood industry.
 
Financial performance
2010 revenues slipped 7% to $15,273,478.
 
Analysis
The firm is a Public Relations Organisation International member, which Lambert says provides it "affiliates and support agencies worldwide so we can address client needs quickly and cost effectively. We've been a member since late 2009 and are seeing pay- back with 50 affiliate firms in 40 countries."
 
The firm is celebrating its 40th anniversary in 2011. "As an independent, it's not an easily achievable milestone," says Lambert.

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